The group appears to be following MADD's successful blueprint by creating awareness, pushing for legislation and supporting victims.
I would look for a push to create more "cell-free" zones in the next year. We may also begin to see prosecutors issuing subpoenas to cell phone providers to determine if someone was using their phone at the time of any fatality accidents.
"FocusDriven launch draws nation's attention to distracted driving epidemic" Welcome to the Fast Lane (Jan. 13, 2010)
"Grapevine woman's MADD-like group fights distracted driving" Dallas Morning News (Jan. 13, 2010)
"DWT is more dangerous than DWI" The Defense Rests (Dec. 22, 2009)
Distraction.gov (Official US Government website for distracted driving